Is Flexible Mobile Data Possible?

Apparently the answer is a resounding ‘yes’!

ItsOn Mobile has spent the past 4 years working in secret to make this happen. Their software for mobile carriers allows them to offer ‘dynamic pricing’ on their mobile data plans, meaning each aspect of your plan can be customized: unlimited data for specific apps like Facebook but pay-as-you-go for others? Sure. Have companies pay for your data usage if you buy products through their apps (like Amazon)? No problem. Ad-supported Internet access? Can do. Pay for more data access directly through your phone? Sure!

ItsOn has teamed up with an (unnamed) major US carrier for a launch early next year, and plans to launch in Europe shortly after.

Is this the future of mobile? Many consumers would argue for greater control of their data plans, although US carriers have traditionally been reluctant to adopt pay-as-you-go models. Time will tell.


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